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Unlocking the True Potential of Search Engine Marketing – PPC Style
PPC or pay-per-click is an effective way to increase sales for your Shopify store. PPC works well because it is a cost-effective and fast way to bring relevant traffic from other websites to your Shopify e-commerce store. The best part? You can immediately tell how successful your campaign was, judging by the increased ROI.
Where can Ignite Viral Media run your Pay Per Click Advertising Campaigns?
- Search engines such as Google, Yahoo, and Bing
- Social media platforms such as Facebook, Twitter, and Pinterest
- Third-party websites
How can Ignite Viral Media help you with Pay Per Click Advertising for your Shopify?
If all this sounds complicated to you, the good news is that you can leave it all to us. At Ignite Viral Media, we use our combined experience of 28 years to develop the ideal business PPC strategies. We do this by
Studying your business model
We can help you understand what your business needs next. Whether you are just starting PPC marketing or want to revise your old campaign, we have got you covered.
Creating the perfect PPC Campaign to increase your ROI
Ignite Viral Media knows how to create the ideal PPC campaign for your Shopify e-commerce website. We design a campaign that allows you to increase your ROI by directing traffic from Google Ads, Facebook, and Youtube to your Shopify online store.
To help us do this, you need to know what you want from the campaign. Do you want them to know about the seasonal sale, or do you want them to know about the new collection that just launched?
Once you communicate what you want from the campaign with us, you can sit back and enjoy watching us work the magic of Pay Per Click marketing.
Selecting the right keywords
The effectiveness of your PPC campaign depends on the quality of the keywords you choose to bid on. The right keyword allows you to reach the right people, people that can be your potential customers. We know how to send traffic to your site, which eventually converts into sales.
Understanding the target market
To sell to the target market, you need to identify and understand your target audience. You can select your customers based on their location, gender, or age to increase sales.
Designing the right landing page
So were you successful in winning the bid on the keyword? Now, how can you make your potential customers stay long enough on your website to purchase your product? The answer to this question is a high-quality landing page.
We do this by making sure your landing page has all of the following features:
- It is kept nice and simple! Make sure your headline gets straight to the point.
- Use the right images and graphics. We do this by using accurate stats at the right time.
- Add a call to action. What can the visitors do to get to your product faster?
- Show your customers why you are the best at what you do. Add relevant customer reviews and feedback.
- Make sure your landing page is mobile-friendly. According to research, mobile traffic made up 52% of all worldwide traffic in 2019. You risk losing more than half of your potential customers if your website is not mobile-friendly.
Using negative keywords
Negative keywords allow you to exclude search terms from your PPC strategy. Doing this helps you better reach your target market. So, suppose, if you have a business for selling designer clothes for men – you can filter out traffic for your site by adding “cheap clothes for men” or “men’s clothes sale” as negative keywords.
Competitors' Analysis
We do extensive competitors’ analysis to develop a strategy that is better than theirs. At Ignite Viral Media, we believe in learning from industry and market trends to come out on top. This strategy lets us identify the gaps in the market to use it to your advantage.
Adding the right extensions
- Call extension: Adding a tool that lets your customers know that you are a call away builds trust and recognition for your brand.
- Structured Snippet Extensions: This extension lets your customers know what kind of products your business sells.
- Location Extension: Trust us when we say your customers will want to know where you are located. It may sound fundamental, but you would be surprised how many businesses miss this opportunity.
- Price Extension: Use this tool to attract your customers with your best offers and discounts.
- App Extension: Clicks on apps extensions cost the same as clicks on your website’s link; an excellent reason to add this extension.
Why choose Ignite Viral Media for your PPC Campaign?
With clients all over the world, Ignite Viral Media guarantees 100% transparent digital marketing campaigns. What sets us apart from all our competitors is that we believe our clients deserve customized and personalized solutions to their business needs.
Unlike other firms, we understand that smaller businesses do not have the resources to commit long term, so we offer our clients monthly services. Know that we are willing to work continuously to earn your business every month. Visit our website now or call us at (858) 522-0051 to find out more about PPC advertising for Shopify or Shopify SEO.
